Strategies for Success in Retail (Collection)

4. Of iPods, Habits, and Market Revolution

The marketing theories that guide and influence many of our core business processes are based on an incorrect understanding of how people make consumption decisions.

How the iPod Killed the CD

As with most great successes, in retrospect, the iPod seems inevitable. Between 2001 and 2007, Apple sold more than 110 million of the portable audio dynamos. Its introduction of the iTunes music store in 2003 created another revolution, becoming the number-one web site for legally downloaded music. In a four-year stretch, customers downloaded more than three billion songs through iTunes, along with 100 million TV shows. And its first foray into the cell phone market was such a huge success that the entire handset ...