Index

A

ABC

AC Nielsen

addiction

advertising

Albrecht, Alex

Allstate

American Marketing Association

amygdala

Apple

iPod

iTunes

merchandizing

Newton

AT&T

attention

attitudes

inability to predict behavior

transitory nature of

Austin, Dennis

automatic repurchase

awareness

Axe

B

B2B (business-to-business) sales

Balzer, Harry

Bangle, Chris

bargain mode

Barnaby, Roby

basal ganglia

Basic Marketing

Beacon

behavioral level (emotional design)

behavioral marketing

cues

definition

habit formation

discovery

purchase

use

Kohl's case study

overview

reinforcement

definition

schedules of

training

behavioral training

overview

reinforcement

conditioned reinforcement

definition

negative reinforcement

positive reinforcement

punishment

TAG (Teaching with Acoustical ...

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