Index
A
ABC
AC Nielsen
addiction
advertising
Albrecht, Alex
Allstate
American Marketing Association
amygdala
Apple
iPod
iTunes
merchandizing
Newton
AT&T
attention
attitudes
inability to predict behavior
transitory nature of
Austin, Dennis
automatic repurchase
awareness
Axe
B
B2B (business-to-business) sales
Balzer, Harry
Bangle, Chris
bargain mode
Barnaby, Roby
basal ganglia
Basic Marketing
Beacon
behavioral level (emotional design)
behavioral marketing
cues
definition
habit formation
discovery
purchase
use
Kohl's case study
overview
reinforcement
definition
schedules of
training
behavioral training
overview
reinforcement
conditioned reinforcement
definition
negative reinforcement
positive reinforcement
punishment
TAG (Teaching with Acoustical ...
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