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Strategies for University Management by Neal King, J. Mark Munoz

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CHAPTER 4

Developing, Managing, and Measuring a Fluid Strategic Action Model for Higher Education

Gary Bonvillian, Ph.D.

Introduction

Today’s rapidly changing social, economic, and market forces present unprecedented challenges for higher education. In addition, there is a heightened demand for accountability and responsiveness coming from our state and national governments. These demands are real, frequent, and being linked to resources (Ward, 2013). At the same time, higher education is feeling increasing pressure from a discriminating public that has come to realize college and university options are considerable. In business terms, higher education is a buyers-market (Perez-Pena, 2014).

Today’s reality is that colleges and universities must ...

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