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Strategies for University Management by Neal King, J. Mark Munoz

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CHAPTER 5

Effective Communication to Improve the Quality of University Instruction

Ernesto Schiefelbein F. and Noel F. McGinn

This chapter describes the elements and outcomes of a strategy to transform instructional practices in a midsized, multicampus university in Latin America. A catalytic model approach was used to connect central university management with academic units, mobilize concern about student failure rates, and over time to reach an agreement on a small but significant change in course design. This change prompted further discussion of instructional practices eventually resulting in further changes and improvement of learning outcomes.

The University’s Problem

In Chile, as in other countries of Latin America, university enrollments ...

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