Fundraising in Higher Education: Aligning Mission, Development Staff, and Donors
Fundraising is an art that is practiced at its best by people who care. Although hundreds of books have been written to explain the relationship of campaigns that have yielded institutionally transforming gifts, there is no substitute for an advancement department and president whose vision and mission are perfectly aligned to the needs of the community and its benefactors. And, while touting the absolute importance of mission and alignment, there are economic trends, personalities, messaging nuances, organizational support structures, measurable benchmarks, and competition from other nonprofits to consider. This chapter explores the best practices ...
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