Strategisches Hotelmanagement

Literatur

Monographien

Aaker, David A. (2010): Building strong brands. London: Pocket Books.

Aaker, David A.; Joachimsthaler, Erich (2000): Brand leadership. New York: Free Press.

Abell, Derek F. (1980): Defining the business: the starting point of strategic planning. Eaglewood Cliffs, NJ: Prentice Hall.

Andrews, Kenneth R. (1971): The concept of corporate strategy. Homewood, Illinois: Dow Jones-Irwin.

Ansoff, H. Igor (1965): Corporate Strategy. An Analytic Approach to Business Policy for Growth and Expansion. New York: MacGraw-Hill.

Ansoff, H. Igor (1988): The new corporate strategy. New York: Wiley.

Bain, Joe S. (1968): Industrial organization. 2. Aufl., New York: Wiley.

Bamberger, Ingolf; Wrona, Thomas (2004): Strategische Unternehmensführung. ...