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Strategisches Management für die Hotellerie, 2nd Edition
book

Strategisches Management für die Hotellerie, 2nd Edition

by Burkhard von Freyberg, Sabrina Zeugfang, Laura Schmidt
February 2019
Intermediate to advanced content levelIntermediate to advanced
248 pages
7h 51m
German
De Gruyter Oldenbourg
Content preview from Strategisches Management für die Hotellerie, 2nd Edition

Literatur

Monografien

Aaker, David A. (2010): Building strong brands. London: Pocket Books.

Aaker, David A.; Joachimsthaler, Erich (2000): Brand leadership. New York: Free Press.

Abell, Derek F. (1980): Defining the business: the starting point of strategic planning. Eaglewood Cliffs, NJ: Prentice Hall.

Andrews, Kenneth R. (1971): The concept of corporate strategy. Homewood, Illinois: Dow Jones-Irwin.

Ansoff, H. Igor (1965): Corporate Strategy. An Analytic Approach to Business Policy for Growth and Expansion. New York: MacGraw-Hill.

Ansoff, H. Igor (1988): The new corporate strategy. New York: Wiley.

Abplanalp, Peter A.; Lombriser, Roman (2013): Strategien verstehen. Begriffe, Konzepte und Instrumente des Strategischen Managements. Zürich: Versus. ...

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Publisher Resources

ISBN: 9783110575934