Literatur
Monografien
Aaker, David A. (2010): Building strong brands. London: Pocket Books.
Aaker, David A.; Joachimsthaler, Erich (2000): Brand leadership. New York: Free Press.
Abell, Derek F. (1980): Defining the business: the starting point of strategic planning. Eaglewood Cliffs, NJ: Prentice Hall.
Andrews, Kenneth R. (1971): The concept of corporate strategy. Homewood, Illinois: Dow Jones-Irwin.
Ansoff, H. Igor (1965): Corporate Strategy. An Analytic Approach to Business Policy for Growth and Expansion. New York: MacGraw-Hill.
Ansoff, H. Igor (1988): The new corporate strategy. New York: Wiley.
Abplanalp, Peter A.; Lombriser, Roman (2013): Strategien verstehen. Begriffe, Konzepte und Instrumente des Strategischen Managements. Zürich: Versus. ...
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