1 Time for a New Version of the C-Suite?
In 2014, Deloitte coined the term CFO to mean Chief Frontier Officer (Comeau et al., 2014). They refer to Troy Alstead, Chief Finance Officer of Starbucks, whose role shifted to a global focus with responsibility for worldwide initiatives. He was not only CFO but also titled group president of global business services because Starbucks recognised his role’s increasing complexity and responsibility in overseeing their global financial, technological, and supply chain operations. Deloitte quotes the growth of Starbucks from 170 shops in 1992, when Alstead joined, to 19,000 globally in 2013 as evidence for the sheer scale of the role. Alstead became Starbucks’s COO (Chief Operating ...
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