Chapter 4

An Animal Endowed with Reason and Emotions

The Difference Between Computers and Human Beings

When Nonce Paolini was appointed Chairman and Managing Director of the European broadcaster TF1 in July 2008, he immediately felt that he would have to make profound changes to group strategy.

Under the leadership of his predecessor, this pillar of French TV had enjoyed 20 uninterrupted years of dazzling success. Since privatization in 1987, TF1 had achieved audience ratings of about 40%, a level unparalleled in Europe. As a key player in the TV advertising market, TF1 had been in a position to dictate advertising rates for many years. Numerous diversification initiatives had expanded the group’s range to new activities. In addition to Eurosport, ...

Get Strategy and Training now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.