August 2021
Beginner
10 pages
26m
English
Overview
Conventional ways of making strategy are inadequate to survive amid uncertainty and complexity. Rather, strategy must be grounded in company purpose based on deeply held values — what the authors call “soul” — and informed by “brain”: cognition augmented by advanced analytics and other technologies. Implementing strategy becomes a way of life when leaders follow six key practices drawn from the examples of soulful business leaders in Japan and elsewhere.
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