O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Bibliography

[ch05biblio01_001] J. P. Baughman, <year>(1974)</year> Problems and Performance of the Role of the Chief Executive in the General Electric Company, 1882–1974, working paper Graduate School of Business Administration, Harvard University.

[ch05biblio01_002] P. Kotler, and R. Singh, (1981) “Marketing Warfare in the 1980s,” Journal of Business Strategy, Winter, 1981, pp. 30–41.

[ch05biblio01_003] T. Levitt, (1960) “Marketing Myopia,” Harvard Business Review, July/August, 1960, pp. 45–56.

[ch05biblio01_004] R. Normann, <year>(1977)</year> Management for Growth, New York: Wiley.

[ch05biblio01_005] G. A. Steiner, <year>(1979)</year> Strategic Planning; What Every Manager Must Know, New York: Free Press.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required