Strategy Bites Back: It is a Lot More, and Less, Than You Ever Imagined ....

Chapter 2. Swoted by Strategy

	“We will either find a way or make one.”
	--(Hannibal)

	“Make things as simple as possible, but not any simpler.”
	--(Albert Einstein)

	“The damn guy just sits there waiting for a case study.”
	--(Manager about a Harvard MBA graduate)

Introduction to Chapter 2

Were strategy classical music, this first view would enshrine the CEO as composer. Indeed, add a dash of drama and this becomes grand opera: full of marches and processions, building up the crescendo that reveals all.

Here strategy is created by conscious design. It is deliberate, purposeful, controlling. Key to this is SWOT—so simple, so powerful: Build on your organization’s Strengths, correct its Weaknesses, seize those Opportunities, and duck the Threats in ...