Strategy Bites Back: It is a Lot More, and Less, Than You Ever Imagined ....

Chapter 3. Strategy Carefully

	“Planning is deciding to put one foot in front of the other.”
	--(Winston Churchill)

	“Through the control process, we can stop managers from falling in love with their businesses.”
	--(Planning manager in large British company)

	“Doubt is not a pleasant state, but certainty is a ridiculous one.”
	--(Voltaire)

Introduction to Chapter 3

Here we come to the horoscope mentioned earlier; strategy as the future laid out carefully. It’s called “strategic planning” and it became a virtual religion in the 1970s, curiously enough among Communist governments and Western corporations alike. Here is strategy as control—of thoughts, of actions, of people, above all of the future. Accordingly, the SWOT model was transformed into an ...