In the following pages we outline six principles of good stratography that align with the latest science relating to graphical representation. The first four may be associated with mechanical movements:
The last two relate more to cognitive and otherwise sensory principles:
As we discuss these principles, we examine a number of examples of stratography in action from the corporate world and classic documents often used to describe these principles in fields such as cartography, optics, psychology and illustration. And we explain the development of the one-page Strategy Builder template for developing and communicating a strategy founded on the best strategy frameworks developed over the past 50 years. Indeed, as we go through, it is useful to keep in mind those frameworks that we outlined in Part 2 of the book, as reviewing these principles will probably help you to understand why you found particular frameworks outlined in Part 2 more appealing than others. It is likely that your favourites appealed to a good many of the principles we are about to outline.