Strategy Builder: How to create and communicate more effective strategies

GET BUILDING

How to be a Part of the Strategy Development Revolution

This is the place in a book where you might expect to find a conclusion that summarizes the key points. But we know what can happen. You read a book to the finish, put it down, go to sleep and start dreaming about how you've been changed by it, only to get up in the morning and do everything the same way you did it the day before. So, instead of a restatement or a conclusion, we are going to finish with a plan of action: six of the best ways to get building and communicating strategy by drawing it – not just thinking (and then forgetting) about doing so.

A 6 point plan to get building: Remembering, Drawing, Passing, Promoting, Editing and The Arrow

1. Remember the strategy pictures you especially liked

We began Strategy Builder by reporting on how little the people who are charged with implementing a strategy can remember about that strategy when it is communicated using conventional methods. The revolution Strategy Builder promotes is built upon recognizing how much more engaged in strategy people can be if that strategy is developed and conveyed through drawing. Drawings and pictures, done well, are far easier to recall and interact with.

Thinking back through Strategy Builder, which particular pictures do you recall? Can you see the map of Napoleon's march? The strategic goal in the black Olympic ring? ...