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SWOT Analysis I
Looking Outside for Threats and Opportunities
Key Topics Covered in This Chapter
- Identifying threats and opportunities in the external environment
- The world of workstyle and lifestyle trends that can affect your business
- Assessing customers
- Changes in the competitive arena
- Porter’s five forces framework
STRATEGY BEGINS WITH goals, which naturally follow from an entity’s mission. But for practical purposes goals cannot stand in isolation. They are informed by an iterative sensing of the external environment and the organization’s internal capabilities. As much as some may think that everything devolves from goals, the fact is that practical people form goals based on what is feasible, given the environment in which they must ...
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