3
Types of Strategy
Which Fits Your Business?
Key Topics Covered in This Chapter
- Low-cost leadership strategy, and how to make it work
- Differentiating a product or service—even a commodity—in ways that create real value for customers
- Customer relationship strategy, and six approaches for making it valuable for customers
- The network effect strategy: winner-take-all
- Determining which strategic approach is right for you
LOOK AT THE many textbooks on business strategy and you’ll find a cornucopia of strategy frameworks: low-cost leadership, diversification, merger-acquisition, global, customer focus, product leadership, vertical integration, flexibility, product/service differentiation, and so forth. What are these strategies? And now that you ...
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