Strategy: Create and Implement the Best Strategy for Your Business

Introduction

This book is about strategy creation and implementation. A good strategy matched with outstanding implementation is every company’s best assurance of success. It is also an undeniable sign of good management. As an Essentials publication, this book does not cover everything in depth, and it certainly won’t make you a strategy expert. But it does address all the important topics, and will get you off to a very good start—and with substantial confidence.

Strategy creation is about doing the right things and is a primary concern of senior executives and business owners. Implementation is about doing things right, a much different set of activities. Both senior executives and lower-ranking managers must give implementation intense attention, ...