Book description
More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
Table of contents
- Cover
- Copyright
- Dedication
- Introduction
- Chapter 1: A Different Way to Formulate Your Business Strategy
- Chapter 2: Mapping Your Opportunities
- Chapter 3: Setting Your North Star and Initiating the TEN Cycle
- Chapter 4: Using Transparency to Execute Your Strategy
- Chapter 5: Engaging Individuals
- Chapter 6: The Network of Sustainability Partners
- Chapter 7: Leadership at All Levels
- Conclusion
- Appendix
- Acknowledgments
- Notes
- About the Author
Product information
- Title: Strategy for Sustainability: A Business Manifesto
- Author(s):
- Release date: July 2009
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422177709
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