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Strategy for Sustainability: A Business Manifesto by Adam Werbach

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Nature’s Rules of Sustainability

Diversify across generations.

Adapt and specialize to the changing environment.

Celebrate transparency.

Plan and execute systemically, not compartmentally.

Form groups and protect the young.

Integrate metrics.

Improve with each cycle.

Rightsize regularly, rather than downsize occasionally.

Foster longevity, not immediate gratification.

Waste nothing, recycle everything, and borrow little.

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