O'Reilly logo

Strategy for Sustainability: A Business Manifesto by Adam Werbach

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTION

What Do We Mean by “Strategy for Sustainability”?

IN 1997, I went to New Orleans to meet with the mayor about the city’s preparations for the effects of climate change. My role as an environmentalist was to enlist governments in effecting the changes I wanted to see in the world: specifically, I wanted the U.S. Army Corps of Engineers to speed up its wetlands restoration projects near the Mississippi.

Wetlands are nature’s sponges. If you take away the wetlands, then you take away an ecosystem’s capacity to cope with the extra water from a storm. Anyone who studied the situation understood how critical the wetlands were to New Orleans’ survival; we had to protect them. I was advocating a plan that would rebuild the city’s levees ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required