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Strategy for Sustainability: A Business Manifesto by Adam Werbach

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CHAPTER ONE

A Different Way to Formulate Your Business Strategy

CHAPARRAL DOMINATES the western coast of the United States, from the mountain slopes of the Rogue River Valley in Oregon to the hills of Baja, California.1 Characterized by small, woody shrubs, the chaparral forest community survives the hot dry California summers by growing waxy coatings on leaves, building thicker cell layers on plants, and producing recessed stomata, the pores in leaves that permit evaporation. You can find these hobbit-like, hearty plants throughout similar climatic areas of the world, from South Africa to Spain.

As a child, I explored the scrubby chaparral behind my home in Southern California. Its resilience seemed magical. The red-hued trunk of a manzanita ...

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