Strategy for Sustainability: A Business Manifesto

CHAPTER FOUR

Using Transparency to Execute Your Strategy

Open Up Your Business for Scrutiny

“NO CAMERA, NO PROBLEM,” he said, smiling at an attempt at a joke.

I was on a short plane ride with a longtime manager of a meat company. I had just asked him how his industry was reacting to the largest meat recall in American history He was trying to be funny, but I could tell there was a modicum of seriousness in his response. Many of the slaughterhouses he worked with were banning cell phones on the job so that employees could not take and distribute incriminating photographs. No camera, no problem.

The first step in the TEN cycle is transparency, precisely because this kind of control no longer works. So how do you function in a world without secrets? ...