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Strategy for Sustainability: A Business Manifesto by Adam Werbach

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CHAPTER SEVEN

Leadership at All Levels

Inspiration as a Leadership Technique

JAN BENNETT was not accustomed to sitting in a posh meeting room of an Aspen resort hotel. A far cry from her home in Broomfield, Colorado, the place was filled with the world’s eco-intelligentsia like Al Gore and New York Times columnist Thomas Friedman. For most of her life, she has worked in retail, living from paycheck to paycheck. Originally from Mississippi, she comes from a long line of women with fried foods as a staple of their diet. She is a lifelong learner and was excited about learning how sustainability works, what exactly is happening to our atmosphere, and how recycling can be a business driver. She had volunteered to become a Personal Sustainability ...

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