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Strategy for Sustainability: A Business Manifesto by Adam Werbach

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APPENDIX

Launching a Personal Sustainability Project in Your Organization

A Guide for Managers

WHERE DO I START?” is the most common question that managers ask me when they begin developing a strategy for sustainability. My advice: keep it simple at first. Invest in the people in your organization before you retrofit your boilers or mandate recycled paper. We know that in postindustrial societies, people more commonly seek work with a purpose, work that allows them to express their autonomy. Micromanagement—providing precise directions for each task—is the hallmark of a weak manager who hasn’t learned how to hire and train creative thinkers who can find their own approach to a problem. It’s widely understood that, in managerial or executive ...

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