This chapter gives an account of discussions on the strategy concept and on key correlates that are essential within the context of strategy in emerging markets: the strategy process, structure, integration, and performance. To begin, we need to know what strategy means and how it develops. Second, as strategy is formulated for organizations, we need to consider key organizational features, such as structure and company integration. Finally, as every strategy has to be financially defensible in the long term, it is important to be aware of general relationships between strategy and performance.
Regarding strategy and the strategy process, I make the following arguments: