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Strategy in Emerging Markets by Anders Pehrsson

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SEVEN

COLT Telecom: Expanding in Europe

COLT (City of London Telecommunications) aims to be the preferred supplier to high-volume telecommunications users and carriers in major metropolitan areas, primarily in financial and business centers. The prime target is large financial, media, corporate, and governmental users and carriers, for whom reliable telecommunications are crucial. In 1996, London and Frankfurt were the main metropolitan areas on which COLT focused.

The global telecoms market is becoming functionally specialised. The long-distance carriers are adept at providing a competitive service across international barriers, but they all need robust local networks for access to customers. That is where COLT specialises. Beyond that there ...

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