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Strategy in Emerging Markets by Anders Pehrsson

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EIGHT

Cable & Wireless: Developing a Corporate Strategy

Cable & Wireless has its roots in the Eastern Telegraph Company, which was formed in 1872 under the guidance of John Pender, a Victorian entrepreneur. This company linked London to Hong Kong by laying out and managing communication through telegraph cables. In 1934, the company got its present name, Cable & Wireless. Together with the UK operation, the activities in Hong Kong still dominate the group.

The major ambition of the Cable & Wireless group is to be one of the world's leading international telecommunications groups. It provides, to both businesses and domestic users, services that include telephone, facsimile, telex, Internet, multimedia, and data transmission, making use of the ...

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