O'Reilly logo

Strategy in Emerging Markets by Anders Pehrsson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

TEN

Business Strategies of Telecom Operators in the UK and Sweden

This chapter relates descriptive findings generated through the industry overview and the case studies to the models of business strategy in emerging markets: the market establishment model and the strategic states model. Thus, empirical patterns are identified following the framework of the models.

PATTERNS IN RELATION TO THE MARKET ESTABLISHMENT MODEL

In the market establishment model of this book (Figure 10.1), perceptions of entry barriers imply varying assessments of business opportunities. These assessments influence the choice of entry strategy. On the contrary, the process of strategy implementation may result in changing perceptions due to

Figure 10.1 The market establishment ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required