TEN
Business Strategies of Telecom Operators in the UK and Sweden
This chapter relates descriptive findings generated through the industry overview and the case studies to the models of business strategy in emerging markets: the market establishment model and the strategic states model. Thus, empirical patterns are identified following the framework of the models.
PATTERNS IN RELATION TO THE MARKET ESTABLISHMENT MODEL
In the market establishment model of this book (Figure 10.1), perceptions of entry barriers imply varying assessments of business opportunities. These assessments influence the choice of entry strategy. On the contrary, the process of strategy implementation may result in changing perceptions due to
Figure 10.1 The market establishment ...
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