References
BOOKS AND ARTICLES
Albaum, G., Strandskov, J., Duerr, E. and Dowd, L. (1994) International Marketing and Export Management, Wokingham, England: Addison- Wesley.
Andrews, K. (1965) Business Policy: Texts and Cases, Homewood, IL: Irwin.
Andrews, K. (1987) The Concept of Corporate Strategy, Homewood, IL: Irwin.
Ansoff, I. (1965) Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion, New York: McGraw-Hill.
Ansoff, I. (1991) “Critique of Henry Mintzberg's ‘The design school’:reconsidering the basic premises of strategic management”, Strategic Management fournal, 12, pp. 449–46l.
Bain, J. (1956) Barriers to New Competition, Cambridge, MA: Harvard University Press.
Barnett, W. and Burgelman, R. (1996) “Evolutionary ...
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