Book description
The 2nd edition of Strategy in Practice presents a practitioner focused approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader.
Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice.
While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to:
provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking
establish and translate the relevance of strategy theory to its application in the practice field
lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.
Table of contents
- Cover
- Title Page
- Copyright
- Preface to the First Edition
- Preface to the Second Edition
- About the Author
- Chapter 1: Introduction to Strategy in Practice and Strategic Thinking
- Chapter 2: Articulating the Strategic Question
- Chapter 3: Sense Making and Strategic Insight
- Chapter 4: Insight-Driven Strategic Analysis
- Chapter 5: Strategic Analysis II: High-Level Sense Making
- Chapter 6: Strategic Analysis III: Supporting-Level Sense Making
- Chapter 7: Strategy Formation and Evaluation of Strategic Options
- Chapter 8: Insight-Driven Strategy in Perspective
- Appendices: Putting Strategy to Practice
-
Appendix A: Probing the Strategic Boundaries of the Firm's Unique Competing Space
- Boundary 1: The competitor interface: competitors' offerings and the competition
- Boundary 2: The customer interface: customers' needs
- Boundary 3: The firm-internal threshold
- Consolidation of analysis findings with a reflection on implications for the firm's unique competing space
- Inter-boundary analysis: scoping linked issues
- Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant Strategy Building Blocks)
- Index
Product information
- Title: Strategy in Practice: A Practitioner's Guide to Strategic Thinking, 2nd Edition
- Author(s):
- Release date: March 2013
- Publisher(s): Wiley
- ISBN: 9781118519257
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