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Strategy in Practice: A Practitioner's Guide to Strategic Thinking, 3rd Edition by George Tovstiga

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Chapter 2Strategic Thinking

The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong questions.

—Peter F. Drucker

What's in a question? A lot, potentially. The German theoretical physicist and philosopher Werner Heisenberg1 argued that nature reveals itself to us by virtue of the questions we ask. Nature does not reveal itself by asking just any question; hence, it is critical that appropriate questions are asked.

Asking the “right” questions is an integral element of strategic thinking. But what, exactly, is strategic thinking? Strategic thinking has become a favorite expression in management circles; one that is increasingly being used ...

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