Chapter 6Supporting-Level Strategic Analysis

Reason does not work instinctively, but requires trial, practice, and instruction in order to gradually progress from one level of insight to another.

—Immanuel Kant

Strategic analysis is about sense making; it seeks to make sense of changes in the firm's external and internal competitive environments that might require responsive action on the part of the firm. Good strategic analysis, we have argued earlier, begins with the framing of issues that are strategically relevant. These, in turn, give rise to strategic questions that prompt insights relevant to the particular strategic challenge at hand. It was further argued that it is always advisable to begin with a high-level positioning of the greater strategic context in question in order “not to lose sight of the wood for the trees.” Two high-level conceptual approaches suitable for that task, the value proposition and unique competing ...

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