Strategy in the Age of Disruption

“In a nutshell, strategy is about making three choices:

What not to do, where to be different, and what to focus on. In that order.”

Henrik von Scheel

Leading Authority on Strategy

Anticipate trends to avoid being blindsided

Disruption is not a new phenomenon. It is, more explicitly, the accelerating frequency of disruption that poses a new challenge for organizations.

To understand disruption, it is important to begin by understanding our own bias in seeing it. What we cannot see, we cannot respond to. Finding and understanding disruption is a core approach to defining an organization's strategic choices and demonstrating how capturing these opportunities enhances shareholder value. And because organizational strategy development is an inherently people‐driven process, it is subject to bias and misinterpretation.¹ Recognizing the forces that drive disruptive change, including where, when, and how it might happen, combined with what forces drive industry change and organizational transformation, goes hand in hand with this new way of thinking.

To make the most of opportunities, organizational leaders and their teams must know how to transform at speed and make the right strategic choices along the journey.

Of particular interest in this book is how organizations can ...