16: The implication of big data analytics on competitive intelligence: A qualitative case study of a real estate developer in the UAE
Eman Reda AlBahsh; Amin Hosseinian-Far University of Northampton, Northampton, United Kingdom
Abstract
The emergence of disruptive information systems has equipped many organisations with the competitive advantage to outperform their rivals. It has also resulted in production of varied and large volumes of data. Contemporary businesses have started to implement big data analytics (BDA) to extract value and to inform their decisions. BDA and competitive intelligence (CI) have been an important area of research for both academics and practitioners, yet there is a limited understanding as to how big data-driven ...
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