17: Commodification of consumer privacy and the risk of data mining exposure
John Bridgea; Stefan Kendzierskyjb; John McCarthyc; Hamid Jahankhania a Northumbria University, London, United Kingdomb Cyfortis, Surrey, United Kingdomc Oxford Systems, Bicester, United Kingdom
Abstract
Recent global trends have led to the commodification of personal data, whilst the vast majority of users remain unaware or uninformed of the consequences of data mining and impacts of personal data exposure. This process has undeniably had a detrimental impact on the lives and privacy of users on a global scale, and whilst awareness of these concerns is growing, it might be too far advanced to halt its impact. Data brokers have access to billions of pieces of ...
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