Chapter 6

The Key Lessons

The goal of strategy in nonprofit organizations is to effectively deliver the cause for which the nonprofit exists. For a business, strategy is about gaining competitive advantage. For nonprofits, the competition is not about their cause because if another nonprofit is serving the same social need, then they may even collaborate or support each other, rather than compete. A number of social causes served by nonprofits are such that the demand for services far exceeds their supply. Nonprofit organizations need ways to deliver their goods and services more effectively. Our motivation in writing this book was to provide leaders of nonprofit organizations a set of business-derived tools that will help them make and implement ...

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