“To defend yesterday is a larger risk than to create tomorrow.”
|--Peter F. Drucker|
“Who dares wins.”
|--Motto of British Special Air Service (SAS) Regiment|
In this chapter we shall see that there are six possible ways to attack an opponent.
What do we mean by attack? Essentially, we mean going into something new:
A new industry in the same geographical area.
The same industry in a new geographical area.
A new industry and a new geographical area.
Additionally, if we enter a new segment of the same industry and geographical area on our own initiative, it is an attack. But we enter this segment as a reaction ...