Strategy Plain and Simple

Table of contents

1. Cover
2. Title
3. Contents
4. About the author
5. Acknowledgements
6. Preface
7. Introduction
8. 1 Understanding the market
   1. Forecasting market demand
   2. Assessing industry competition
9. 2 Creating competitive advantage
   1. Tracking your competitive position
   2. Targeting the strategic gap
   3. Bridging the gap: business strategy
   4. Bridging the gap: corporate strategy
10. 3 Managing risk
    1. Assessing the balance of risk and opportunity
    2. Containing risk
11. Conclusion
12. The Strategy Pyramid
13. Cracking the jargon
14. Ten books to read next
15. Index
16. Endorsements
17. Imprint