Strategy Plain and Simple

Bridging the gap: corporate strategy

The way to become rich is to put all your eggs in one basket and then watch that basket.

Andrew Carnegie

I mean, if you put all of your eggs in one basket, boy, and that thing blows up, you’ve got a real problem.

Jerry Bruckenheimer

Is yours a multibusiness company?

If not, and yours is a single business company, please move on to Part 3, which addresses a final wrinkle: in your strategy to bridge the gap in your business, are the risks acceptable?

If yours is a multibusiness company, this chapter applies to you. In the preceding chapter, you sought to bridge the gap in each of your businesses through improving competitiveness. That was business strategy. Now for corporate strategy.

Corporate strategy asks ...