chapter
2
The design school: strategy formation as a process of conception
"Gentlemen, let us pool our expertise."
©The New Yorker Collection 1975 Stan Hunt from cartoonbank.com. All Rights Reserved.
"The damn guy just sits there waiting for a case study."
-Manager, about a Harvard MBA
The design school represents, without question, the most influential view of the strategy-formation process. Its key concepts continue to form the base of undergraduate and MBA strategy courses as well as a great deal of the practice of strategic management. Professors, consultants, and planners worldwide have filled untold numbers of blackboards and PowerPoints ...
Get Strategy Safari, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
