chapter
5
The entrepreneurial school: strategy formation as a visionary process
“Before we talk about direction, let’s spend a minute on mission and vision”
The soul... never thinks without a picture.
-Aristotle
From the schools of prescription, we now move toward those of description, which seek to understand the process of strategy formation as it unfolds. We begin, however, with a school that stands in between, and takes a view not entirely different from that of the design school.
The design school, if not the planning and positioning schools, took formal leadership seriously, rooting strategy formation in the mental processes of the chief ...
Get Strategy Safari, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
