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The cognitive school: strategy formation as a mental process
"Miss Demby, bring my rose-coloured glasses. I don't like the looks of this projection."
© 2008 Robert Mankoff from cartoonbank.com. All Rights Reserved.
'I'll see it when I believe it'
-Anonymous
If we are really serious about understanding strategic vision as well as how strategies form under other circumstances, then we had better probe into the mind of the strategist. That is the job of the cognitive school: to get at what this process means in the sphere of human cognition, drawing especially on the field of cognitive psychology.
This school has attracted a number of ...
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