chapter
7
The learning school: strategy formation as an emergent process
This is the course in advanced physics. That means the instructor finds the subject confusing. If he didn't, the course would be called elementary physics.
-Luis Alvarez, Nobel laureate, 1964
If the world of strategy is really as complex as implied by the cognitive school, and thus overwhelms the prescriptions of the design, planning, and positioning schools, then how are strategists supposed to proceed? Our sixth school suggests an answer: they learn over time.
This is a simple enough idea. Putting it into practice is another matter—mammoth, in fact. According to this school, ...
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