NOTES
Chapter 1
1. References to Strategy& or “our firm” in Strategy That Works refer to a strategy consulting enterprise that navigated a series of changes in structure during the time the authors and their colleagues were developing the ideas in this book. Before April 2008, this enterprise was the global commercial strategy business in the management consulting firm Booz Allen Hamilton. Starting April 2008 it was an independent global consulting firm, Booz & Company. As of July 2015, it is Strategy&, a global team of practical strategists integrated within the PwC network of firms. For more about PwC’s Strategy&, see www.strategyand.pwc.com. For further details about how the PwC network is structured, see www.pwc.com/structure.
2. This study ...
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