5    Quality and Content Are King and Queen of the Digital Media Realm

If You Don’t Have Good Content or Sufficient Quality, Don’t Bother

Since content was first delivered on the Internet, the debate has always raged whether content or quality was king. Ten years later, after the inception of streaming media technology, quality and content are king and queen and can’t coexist without each other. You can have great content and horrible quality and your message won’t get through. On the other hand, you can have a high quality, well-produced video comprised of terrible content and your message will be missed. This chapter discusses how to control quality, the factors that affect quality, and what to think about when developing or re-purposing content ...

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