Chapter . Executive Summary

“Mega IA” tackles the problem of distributing your information across multiple outside websites and Internet services. It’s no small challenge: it’s hard enough to architect your own site, but when additional sites offer wider distribution, it introduces another layer of difficulty in ensuring a good user experience.

User Research

To find out how users approach corporate postings on social networks and RSS, we conducted two rounds of research:

  • Round 1 was conducted three years ago and focused on RSS feeds. We tested a variety of feeds with four different RSS readers, using two different methods:

    • Most sessions were conducted as traditional usability studies, often using an eyetracker to give us a detailed view of how people ...

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