Introduction

This book is for leaders of small and medium-sized organizations who want to take the steps necessary to achieve environmental sustainability in a practical and cost-effective manner. No business on the planet meets all the criteria of a fully sustainable enterprise. The fundamental challenge for any small to medium-sized organization is determining how much time and money to take away from day-to-day operations and invest in becoming sustainable. But, as you will see from the many examples offered, it makes business and environmental sense to implement as many of the recommendations found in this book as possible—even in challenging economic times.

It has taken forty years since the first Earth Day for sustainability to become an ...

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