Championing Organizational Vision
T’is the good reader that makes the good book.
—Ralph Waldo Emerson, a boldly original thinker, essayist, poet, and philosopher
Vision is sparked by passion, insight, even a goal that has wandered into unexpected territory. Sometimes it begins with a mistake. That’s what happened in 1894, when 24-year-old Will Kellogg, brother of Battle Creek Sanitarium director, Dr. John Harvey Kellogg, was asked to run experiments on boiled wheat paste. Dr. Kellogg was hoping for more digestible bread for his patients. One batch, mistakenly left out overnight, dried out. Run through rollers and baked the next day, the paste turned into surprisingly tasty crispy flakes. The flakes were a hit with patients—and Will never ...

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