Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges

  CHAPTER 10  

Act Your Culture

Vision without action is merely a dream. . . . Vision with action can change the world.

—JOEL A. BARKER,futurist, author, and lecturer

AN INVISIBLE FORCE MEETS AN EXTENDED CRISIS

Leaders are aware of the strong connection between a company’s culture and employee engagement, customer loyalty, and long-term success. They also expect a robust culture will help a business thrive during and after a protracted crisis. However, COVID-19 placed a substantial strain on many company cultures. For example, morale was challenged by salary freezes, furloughs, and team members who no longer worked from a central location. The pandemic caused leaders to ask questions like “How can we strengthen our culture through this crisis?” ...